Here is not merely a nation but a teeming nation of nations.
— Walt Whitman, American Poet

The Facts

America this year passes a significant milestone as the number of diverse births outnumbers white births for the first time in history. The United States Census Bureau reported that 50.4% of babies born between July 2011 and July 2012 are African American, Latino, Asian or mixed race. 

Andrew Cherlin, sociologist at Johns Hopkins University is quoted stating "this is a watershed moment, it shows how multicultural we've become." This is especially significant for New Hampshire, of the least diverse places in the United States with close to 97% white population. Increased diversity will bring increased economic opportunity.

Research consistently shows that increased diversity is directly related to increased market share and profitability. The numbers are hard to ignore with the Hispanic market in the US alone, worth more than $1.3 trillion, making it the worlds 14th largest economy and based on this years baby figures, growing.

The Figures

  • 50.4% of babies born in the year ending July 2011 are minorities

  • There were 52m Hispanics in the US in 2011 - the largest minority group - followed by 43.9m African-Americans

  • The Hispanic population grew at a rate of 3.1,% with Asian population growing by 3% since 2010

  • More than half the populations of four states - Hawaii, California, New Mexico and Texas - plus Washington DC - are minorities

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